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	<title>(left) Brain // smart coding &#38; geek news &#187; News</title>
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		<title>Mercedes Benz Left &amp; Right brain</title>
		<link>http://www.leftbrain.com.ar/news/mercedes-benz-left-right-brain</link>
		<comments>http://www.leftbrain.com.ar/news/mercedes-benz-left-right-brain#comments</comments>
		<pubDate>Thu, 05 May 2011 03:08:31 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.leftbrain.com.ar/?p=30</guid>
		<description><![CDATA[So, last February (2011), Y&#038;R Israel launched a campaign for Mercedes Benz, comparing left brain side with right side in images, with quotes like: I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master [...]]]></description>
			<content:encoded><![CDATA[<p>So, last February (2011), <strong>Y&#038;R Israel</strong> launched a campaign for Mercedes Benz, comparing left brain side with right side in images, with quotes like:</p>
<blockquote><p>I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.</p></blockquote>
<p>Pretty nice works. The images are in high definition resolution about 1600&#215;1130 (click to see large versions)</p>

<a href='http://www.leftbrain.com.ar/news/mercedes-benz-left-right-brain/attachment/mercedes-benz-left-vs-right-1' title='mercedes-benz-left-vs-right-1'><img width="150" height="150" src="http://www.leftbrain.com.ar/cms/wp-content/uploads/2011/05/mercedes-benz-left-vs-right-1-150x150.jpg" class="attachment-thumbnail" alt="mercedes-benz-left-vs-right-1" title="mercedes-benz-left-vs-right-1" /></a>
<a href='http://www.leftbrain.com.ar/news/mercedes-benz-left-right-brain/attachment/mercedes-benz-left-vs-right-2' title='mercedes-benz-left-vs-right-2'><img width="150" height="150" src="http://www.leftbrain.com.ar/cms/wp-content/uploads/2011/05/mercedes-benz-left-vs-right-2-150x150.jpg" class="attachment-thumbnail" alt="mercedes-benz-left-vs-right-2" title="mercedes-benz-left-vs-right-2" /></a>
<a href='http://www.leftbrain.com.ar/news/mercedes-benz-left-right-brain/attachment/mercedes-benz-left-vs-right-3' title='mercedes-benz-left-vs-right-3'><img width="150" height="150" src="http://www.leftbrain.com.ar/cms/wp-content/uploads/2011/05/mercedes-benz-left-vs-right-3-150x150.jpg" class="attachment-thumbnail" alt="mercedes-benz-left-vs-right-3" title="mercedes-benz-left-vs-right-3" /></a>

<p><strong>Advertising Agency</strong>: Shalmor Avnon Amichay (<strong>Young &#038; Rubicam Interactive</strong>) Tel Aviv, Israel<br />
<strong>‏Chief Creative Director</strong>: Gideon Amichay<br />
<strong> Executive Creative Director</strong>: Tzur Golan<br />
<strong> Creative Director</strong>: Yariv Twig<br />
<strong>‏Art Directors</strong>: Gil Aviyam, Dror Nachumi<br />
<strong>‏Illustrators</strong>: Gil Aviyam, Lena Guberman<br />
<strong>‏Copywriters</strong>: Sharon Refael, Oren Meir<br />
<strong>‏Executive Client Director</strong>: Adam Polachek<br />
<strong>‏Account Supervisor</strong>: Yael Yuz<br />
<strong>‏Account Manager</strong>: Mayran Sadeh<br />
<strong>‏Head of Strategic Planning</strong>: Yoni Lahav<br />
<strong>‏Planning Director</strong>: Zohar Reznik<br />
<strong>‏Planner</strong>: Nili Rabinowitz<br />
<strong>Published</strong>: February 2011</p>
]]></content:encoded>
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		<item>
		<title>WDD talking about Brain</title>
		<link>http://www.leftbrain.com.ar/news/wdd-talking-about-brain</link>
		<comments>http://www.leftbrain.com.ar/news/wdd-talking-about-brain#comments</comments>
		<pubDate>Wed, 18 Nov 2009 01:38:21 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[anatomy]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://www.leftbrain.com.ar/?p=24</guid>
		<description><![CDATA[Hooah! What a really nice blog post! In Web Designer Depot they made an article called Understanding Your Brain for Better Design: Left vs. Right. Some quotes about our part: Left Brain The left brain is the side that handles organization and logic. Because of this, those that have a dominant left side are also [...]]]></description>
			<content:encoded><![CDATA[<p>Hooah! What a really nice blog post! In Web Designer Depot they made an article called <a href="http://www.webdesignerdepot.com/2009/11/understanding-your-brain-for-better-design-left-vs-right/">Understanding Your Brain for Better Design: Left vs. Right</a>.</p>
<p>Some quotes about our part: <strong>Left Brain</strong></p>
<blockquote><p>The left brain is the side that handles organization and logic.<br />
Because of this, those that have a dominant left side are also very organized; they prefer schedules and deadlines, and love rules and regulations. They are more auditory learners, and are better at using words to remember things rather than visual aids.<br />
They process ideas in a step-by-step, algorithmic way, and are therefore less prone to error.</p>
<p><strong>Orderly Art = Left Brain</strong><br />
In contrast to abstraction, left brained people may be more attracted to a more ‘orderly’ form of art — either photo-realistic, or otherwise. As long as it is artwork with guidelines, form, and sense, it works.<br />
Below is a painting, with plenty of creativity — but also with little abstraction.</p></blockquote>
<p><img src="http://www.leftbrain.com.ar/cms/wp-content/uploads/2009/11/photorealistic2.jpg" alt="Photo Realistic" title="Photo Realistic" width="615" height="769" /></p>
<p>I really recommend reading the entire <a href="http://www.webdesignerdepot.com/2009/11/understanding-your-brain-for-better-design-left-vs-right/">original article</a>. It is a piece of art <img src='http://www.leftbrain.com.ar/cms/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>we are thinking</title>
		<link>http://www.leftbrain.com.ar/news/we-are-thinking</link>
		<comments>http://www.leftbrain.com.ar/news/we-are-thinking#comments</comments>
		<pubDate>Sun, 16 Aug 2009 22:21:14 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[Hello everyone. I don&#8217;t know by the moment why you are here, because there is nothing posted. But anyway we are launching soon. Stay tunned.]]></description>
			<content:encoded><![CDATA[<p>Hello everyone. I don&#8217;t know by the moment why you are here, because there is nothing posted. But anyway we are launching soon. Stay tunned.</p>
]]></content:encoded>
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