Mercedes Benz Left & Right brain
Article posted on Thursday, May, 5th, 2011 at 12:08 am// by Tom on News
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So, last February (2011), Y&R Israel launched a campaign for Mercedes Benz, comparing left brain side with right side in images, with quotes like:
I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.
Pretty nice works. The images are in high definition resolution about 1600×1130 (click to see large versions)
Advertising Agency: Shalmor Avnon Amichay (Young & Rubicam Interactive) Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Illustrators: Gil Aviyam, Lena Guberman
Copywriters: Sharon Refael, Oren Meir
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz
Published: February 2011
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